The Swiss watch brand TAG Heuer has opened a boutique in Crocus City Mall. The new environment showcases a modern construction executed in the brand's signature style: #DontCrackUnderPressure. Dynamism and innovation: that is how we can describe the ideas of the boutique's design. The construction looks like a racing box with a luxurious lime-green Aston Martin Vantage car inside. The boutique offers the brand's newest collections, limited and exclusive editions, and Connected Modular—the new line of smartwatches that have already won the hearts of connoisseurs.