A women's clothing brand mixing beauty with irony created by Miuccia Prada. This is a more affordable and less official version of Prada’s main line. Miuccia’s personal brand of clothing and accessories reflects her character and personality. "Miu Miu" is what she is called at home. The brand promotes an easy and cheerful attitude felt throughout all its collections. “…I like to reshape the classics in my own way. Clothes reflect my ideas,” says Miuccia Prada. Her ideas are a kind of internal rebellion, extremely high standards for herself, and an ironic attitude to the world of luxury fashion.