La Perla is a brand of luxurious Italian lingerie famous throughout the world. Our customers are sophisticated, seductive, and sexy. To make our lingerie, we use special edge handling technology, a lot of embroidery and macramé. We have been producing high-quality Italian lingerie since 1954 when Ada Masotti opened her workshop in Bologna. In 1981, the ownership passed to her son Alberto. In 2001, La Perla participated in the Milan Fashion Week for the first time. It was a great success. An interesting fact: the same year, we started working with the Icelandic fashion designer Sigurd Steinunn.