Enjoy fresh air and an active lifestyle with Bogner. The brand was established more than 70 years ago and took its name from its founder, Willy Bogner, who was a German multiple ski champion. This brand has completely destroyed the stereotype about comfort being the first and only requirement for sportswear. Comfort is important indeed, but appearance also has a role to play. When you feel confident of your own style, it is much easier to achieve results, whether it is an amateur golf game or the world skiing championship.