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John Varvatos
06.02.2020
New Spring Collection Now Available
The face of John Varvatos' new spring campaign is Lucky Blue Smith, a 'Modern Day Renaissance Man'. Photographed by the famous Billy Kidd, Lucky Blue Smith represents a city dreamer.

The Spring '20 collection is all about modern creativity. It is inspired by a large city—a boiling pot of numerous cultures, music genres and art movements. The lines between different shades and textures are sometimes blurred and sometimes incredibly sharp; tradition is mixed with innovation, and monochromatic surfaces are replaced with prints. The protagonist of the new collection draws inspiration from art and architecture: they help create his unique style, where futuristic details complement vintage outfits, and sophistication walks alongside 'countryside' carelessness.

The new collection is already available in the brand's boutique, on the 1st floor of CROCUS City Mall.


ABOUT JOHN VARVATOS:
John Varvatos Enterprises is a global lifestyle brand which launched in 2000 with a collection of sports and designer clothes. Today, John Varvatos offers a full spectrum of men's style elements, including footwear, bags, belts, eyewear, jewellery, fragrance, the John Varvatos Star USA collection, and a footwear collection Bootleg by John Varvatos. John Varvatos represents the modern rebellious spirit, yet it maintains the traditions of high-class workmanship.
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