The very embodiment of luxury, Jimmy Choo mostly focuses on women’s shoes, while paying attention to bags, leather accessories, scarves, glasses, belts, fragrances, and a line of men's shoes. The general brand strategy is determined by creative director Sandra Choi who is responsible for maintaining the reputation of the world’s most highly prized luxury provider. Jimmy Choo is part of the Labelux group of companies. Jimmy Choo has 150 boutiques in 32 countries and is also represented in the most prestigious multibrand stores.
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